Interview | Sun Feng of Sinsegye: Building an Independent Technology Ecosystem with "Integrated Computing & Control"
In the field of industrial automation, domestic substitution is no longer just a slogan, but has gradually become an independent driver for promoting the high-quality development of China's manufacturing industry. Recently, Sun Feng, Vice President of Sales and General Manager of the Advanced Manufacturing Center at Sinsegye, stated in an exclusive interview with Control Engineering China that Sinsegye is leveraging independently developed iComputers (with a proprietary computer architecture) and dual-domain operating systems to build core technological advantages in "integrated computing & control". Through technological iteration, in-depth industry focus, and global layout, the company is steadily constructing a new ecosystem for independent technology, and continuously fulfilling its mission as a "leader in the manufacturing industry chain" in this era.
Tapping into the Dividends of Strategic Industries, "Chinese Innovation" Drives Global Layout
The vigorous development of any enterprise is inseparable from the accurate grasp of macro market opportunities. In Sun Feng's view, as China's manufacturing industry continues to advance digital transformation and upgrading, the demand for smart manufacturing in emerging strategic industries and the demand for domestic substitution are exploding simultaneously—providing broad space for enterprises like Sinsegye that are driven by independent technological innovation.
This market insight has also shaped Sinsegye's core strategies in technology R&D and business expansion. Sun Feng pointed out that since its establishment, Sinsegye has clearly defined the development direction of localization and independent controllability. Currently, relying on competitive products such as iComputers (with a unique computer architecture) and self-developed dual-domain operating systems, the company focuses on high-growth industries including new energy, 3C electronics, semiconductors, and robotics, and has built strong capabilities in providing professional solutions.
On this basis, Sinsegye has adopted the core strategies of "in-depth vertical penetration into industries" and "creating benchmark customers". On one hand, Sinsegye continues to target and deeply engage in the aforementioned high-potential industries to share the dividends brought by the rapid industrial growth. On the other hand, by serving leading customers in the industry, it develops scalable and portable benchmark solutions and high-quality cases, giving full play to the demonstration effect and expanding market influence from point to area.
Sun Feng mentioned that in the process of serving emerging strategic industries such as semiconductors and new energy, Sinsegye's advantages in independent and controllable technology are particularly prominent. Given the ongoing uncertainties in the global technology supply chain, Sinsegye can provide customers in these industries with uninterrupted product delivery, technical support, and service guarantees throughout the entire product lifecycle through its full-stack localized technologies, products, and solutions. This effectively ensures the continuity of customers' production operations and their ability for technological iteration, while reducing risks in links such as the supply chain.
In addition to industry focus, Sinsegye is also actively expanding its domestic and overseas sales and service networks. Currently, the company has established an industrial center in Germany, set up sales branches in Russia and Vietnam, and deployed strong sales and service teams in various manufacturing cluster areas across China. Sun Feng stated that the global sales layout is not only a necessity for market expansion, but also a powerful way to build Sinsegye's brand image in overseas markets and create a "Chinese innovation" business card for the era.
Focusing on the Mission of "Manufacturing Chain Leader", Developing Unique Sales and Product Strategies
Different from ordinary automation suppliers, Sinsegye established the long-term goal of becoming a "chain leader enterprise" in China's manufacturing industry at the early stage of its establishment. This means that Sinsegye cannot formulate strategies from a "self-centered" perspective alone—whether in the market or technology dimension—but must always consider how to empower the entire manufacturing value chain. Sun Feng noted that around this unique mission, Sinsegye has made targeted arrangements in both sales and product aspects.
First, in terms of sales, Sun Feng actively advocates the concepts of "proactive sales" and "consultative sales" within the team. He mentioned that when serving industrial customers with complex needs and pain points, frontline sales staff are required to possess the professional capabilities of consultative sales: they should be good at proactively identifying customer needs and act as a "bridge" that connects external customer demands with internal technology R&D in real time. On the other hand, everyone—from sales staff, product managers, and R&D personnel to on-site service engineers—needs to operate in a customer-centric manner, forming a cohesive and elite team. Only in this way can the company focus on customers' real pain points, provide targeted solutions, and solve customer problems in a timely manner.
Second, in terms of products, unlike the exclusive and closed systems of many international manufacturers, Sinsegye advocates a technical philosophy of openness, cooperation, and ecological co-construction. In Sun Feng's opinion, the future competition in industrial automation will not only be about hardware or software, but also about ecosystems and solutions. Therefore, Sinsegye is building a technology ecosystem and working with integrators and partners to advance a standardized and modular product system based on computer control.
From this perspective, Sinsegye aims to give full play to the core technological advantages of its independently developed MetaOS Dual-Domain Operating System and iComputers in "integrated computing & control", and provide a flexible, open, and reliable technical environment for customers with secondary development and customization needs. For example, Sinsegye's MetaOS Dual-Domain Operating System innovatively realizes the integration and isolation of real-time and non-real-time domains: it can not only handle high-precision control tasks, but also support complex computations such as AI algorithms and visual processing, demonstrating high flexibility and stability in industrial scenarios.
Sun Feng emphasized that for customers, the value of this system lies not only in the unique technical advantages of the dual-domain kernel in "integrated computing & control", but also in the fact that it ensures the openness and security of the system at the underlying level. It can be opened to customers and partners as a highly flexible independent development platform, truly empowering these industrial partners to achieve technological independence. On this basis, Sinsegye can also provide them with a series of standard system function blocks and verified industry application templates, helping users further improve development efficiency and accelerate the time-to-market of complete machines.
Looking to the future, Sun Feng said that Sinsegye will continue to deepen industry cooperation. By continuously integrating professional partners such as system integrators and distributors, the company will not only enhance product and brand influence, but also gradually build a collaborative ecosystem that facilitates the joint promotion of independent and innovative technology systems—thereby empowering a broader range of customers. For the longer-term goal, Sinsegye is committed to becoming a technology leader in the field of PC architecture + software-defined industrial intelligent computers, helping China's manufacturing industry achieve comprehensive take-off.
We sincerely look forward to Sinsegye, with its sense of mission for self-reliance and self-improvement, as well as its flexible, open, and inclusive technical philosophy, overcoming challenges all the way and growing into a world-influential top industrial brand at an early date.